STP (part 1)

For the AAVC I think that because I'm focusing on an acquisition/stimulate demand strategy in terms of source of volume, I need to be focusing on the main or category variable. I'm not entirely clear on how to define my category variable but I think that I want to change the perception of the AAVC as a valuable platform for supporting the activity and sport of cycling in the community. The risk focus is promotion of cycling. The focus will be on plotting the latent demand, that is, estimating demand for potential customers.